For decades, businesses have competed for customer attention. Soon, they may need to compete for agent preference. As consumers increasingly delegate discovery, evaluation and purchasing decisions to AI agents, the customer journey is disappearing from view and the rules of growth are being rewritten. Join Google Cloud and frog (part of Capgemini Invent) for an executive discussion on how Agentic Commerce and Agentic Customer Experience will reshape competitive advantage, and why many of today’s successful customer strategies may not work tomorrow.

The customer journey is becoming increasingly invisible. Customers delegate discovery, evaluation, purchasing decisions, service interactions, and operational tasks to AI agents and organizations must rethink how they create trust, drive growth, and remain relevant in a world where decisions are increasingly made by machines on behalf of humans.

The implications extend far beyond commerce, impacting customer experience, marketing, service, operations, and how organizations compete for attention, loyalty, and growth.

In this session you will learn more about:

• The business transformation emerging from Agentic Customer Experience and Agentic Commerce.
• How customer behavior is evolving, where brands continue to create value, how trust is changing, and what organizations must build to become discoverable, actionable, and ultimately delegatable in an AI-driven world.
• The latest developments in Gemini Enterprise, agentic AI, and Google’s perspective on the future of customer and business interactions.

An afternoon to give you practical advice on how your organization can move from strategy to execution, identify the right starting points, and build the foundations for scalable agentic transformation.

Register here to attend the event