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Insurance digital agency experience by Capgemini

Today’s economic environment and the slow organic growth is turning insurance distribution into a key priority for insurers. To grow, insurers must invest in expanding and enhancing distribution channels.

The “independent agency” (IA) channel still dominates distribution across lines of business for insurers. Nowadays, building the right IA strategy is necessary for growth and profitability. Such strategies are driven by the ease of doing business, flexibility, consistency, clarity, and trust.

The independent agency ecosystem is complex due to numerous stakeholders, components, and regulations. This collaboration can become impeded by insurer’s internal complexities including legacy technology, multiple systems, complicated processes and more. This situation often leads to frustration and limited opportunities, triggering attrition among both agents and customers.

To answer to these challenges and match the expectations of tech-savvy Gen-Z and Millennial customers, insurers need to equip agents with exceptional experiences through unified technical architecture.

Our solution unifies sales technology architecture through a digital wrapper and extends powerful, digital portals for agents and brokers , delivered with all the ecosystem capabilities, process modifications, AI-based enhancements, and industry knowledge needed for operational success.

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How can we help

Build a highly personalized portal for agents and  brokers, equipped with an agent-centric UX that allows for minimal-input journeys across multiple products.

This enables seamless service transactions across product lines within an account, with product packages and bundles to facilitate cross-selling and upselling. Real-time sales insights also elevate customer interactions to improve conversion. . Additionally, the portal includes agency management and reporting services for credentialed staff.

Meet strategic business/technology goals with minimal spend by leveraging scalable, adaptable APIs for long-term viability and efficient development orchestration.

Capgemini offers a digital wrapper that enables back-end platforms, both modern or legacy, to seamlessly integrate and deliver the envision agency experience. We help you achieve a robust core data model to maximize reuse, ensuring real-time customer data access to speed up quotes, service transaction and query resolutions.

Equip agents with digital interventions to effectively engage with customers, build strong relationships, and drive sales.

Our solutions empower agents to identify, convert, and retain prospects effectively through data-driven customer insights driving smarter decisions and ensuring measurable sales impact. We help you improve experiences and processes to address inefficient lead conversion, agent/customer attrition and enable higher business inflow for sustained growth.

Client stories

Meet our experts

Samantha Chow

Samantha Chow

Global Head, Life Insurance, Annuities, and Benefits Leader, Capgemini Financial Services
Samantha has over 20 years of experience in the L&A and A&H industries working for carriers in positions across the value chain, evaluating technology and consulting as an industry analyst, and leading the technology roadmap for policy administration systems.
Adam Denninger

Adam Denninger

Global Industry Leader, Insurance
Adam Denninger leads Capgemini’s global strategy, offers, and go-to-market for the insurance industry. Adam has spent 20+ years creating business and technology strategies and solutions to transform the operating capabilities of leading insurers
Shane Cassidy

Shane Cassidy

Insurance Business Unit Leader
Shane Cassidy is the head of Capgemini’s Global Insurance Business Unit. Shane has been at the forefront of digital disruption and innovation for two decades, identifying and developing solutions to address the market evolution.
Satish Weber

Satish Weber

Executive Vice President, Head of Sustainability, Financial Services
Satish has over 25 years of experience in technology and business consulting within the Financial Services Industry where she has helped numerous clients on their transformation journeys. Currently, she is responsible for Capgemini’s capabilities to help clients set, achieve and measure their own Net Zero and ESG objectives and commitments.
Kiran Boosam

Kiran Boosam

Global Portfolio Leader for Insurance
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Andrew Hood

Andrew Hood

Executive Vice President, Global Insurance Practice Head, Capgemini Financial Services
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