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Connected Marketing Operations ICO
Intelligent Business Operations

Connected Marketing Operations

Implement frictionless digital marketing operations

Deliver frictionless, digitally-augmented global marketing operations

Capgemini’s Connected Marketing Operations solution delivers frictionless, digitally-augmented, data-driven marketing operations that drives a more agile connections and seamless experience with your customers. This is critical in transforming your business, shaping new consumer values, and driving sales.

Our next-generation digital marketing solutions leverage innovative marketing technologies to enrich your digital strategy with relevant insights and data, maximize your campaign and channel reach, and drive operational excellence and efficiency across your marketing function. This drives a range of enhanced business outcomes, including:

  • 50% reduction in cost of operations
  • 35% increase in lead conversion rate
  • 50% increase in customer reach
  • 30% faster speed to market

About authors

Anjali Pendlebury-Green

Global Head of the Intelligent Customer Operations Practice, Capgemini's Business Services
I am an expert in the field of HR Outsourcing and HR Transformation, specializing in delivering HR solutions that leverage global outsourcing platforms, leading edge technology, stack offers and process standardization. I have led award-winning HRO teams for large multinational companies with a special focus on the manufacturing sector.

Abha Singh

Senior Director, Capgemini Business Process Outsourcing
Abha drives large transformation and consultative sales, presales, and marketing projects for Capgemini’s clients, bringing innovation into the core of every area of her work.