Customer first

Customers flock to brands they love – brands that have a sense of purpose, are innovative, engaging, and put their customers first.

Business today is more personal, more data driven and more relevant than ever. Success starts with your customers. When you know what people want and need you can identify new areas of opportunity and launch market-changing products, services, and experiences to continuously reinvent, engage, and grow.

We inspire clients to make bolder choices with creativity, design, and analysis. We help envision your future, build the business case and articulate the plan to get you there. By reimagining your marketing strategy, elevating the way you sell to and interact with customers, and optimizing insights from data, we orchestrate personalized and differentiating experiences at scale.

Innovation and human-centered design from frog, part of Capgemini Invent, combined with our extensive customer experience, data and technology expertise, uniquely wins hearts and moves markets.

What we do

Continuous business reinvention

There comes a point when a new entrant into the market or shifting consumer tastes will threaten your core business. And, at that moment, no amount of investing in the customer experience of your existing business is going to save you. You need to do something different – you need to challenge the status quo. That is the promise and the premise behind Continuous Business Reinvention. Imagine. Make. Scale. Be Bold.

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Customer experience

Your customer experience must transform the relationship you have with your customers, and build trust that provides sustainable value, both for them – and for you. We embrace emotions, sensitivity, and intuition to invent new experiences. Grounded in rigorous analysis and cutting-edge technologies, these are as personal as they are effective. They build relationships, one interaction at a time. You. At scale.

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“Working with you, We strive to change minds, move markets, and touch hearts.” 

Alex Smith-Bingham, Group Offer Lead for Customer First

Meet our experts

Martin Landberg

Martin Landberg

Executive Vice President & Head of frog Norway, part of Capgemini Invent
Martin Landberg heads frog in Norway and is passionate about helping clients innovate and evolve by harnessing the power of strategy, creativity & design, technology, and data & AI. With over twenty years of experience in consulting, business development, and executive leadership, Martin is renowned for effectively bridging strategic vision and execution through imagining, making and scaling what’s next, building teams based on people-focused leadership, and having a strong commitment to excellence. As a trusted CxO advisor and experienced client executive, Martin drives valuable client partnerships and has a proven track record of delivering high-impact projects across diverse industries, leveraging the entire Capgemini portfolio to achieve enduring results.