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Putting customers at the heart of the mobility experience

Exploring what is possible with software-driven transformation

OEMs are racing to establish their credentials for software-driven transformation (SDT). The frontrunners will gain a deeper, more relevant role in customers’ lives, and will be advantageously positioned for the forthcoming era of people-centered mobility.

Why SDT?

Leaders in the race recognize the many advantages of SDT. It can help them:

  • Roll out new services via a unified architecture that simplifies management.
  • Enhance revenue flows by moving away from one-off sales toward full lifecycle engagement.
  • Improve customer experience, so the car brand ultimately forms part of a customer’s digital universe.
  • Increase customer loyalty by up to 17% through transformation of customer relationships.
  • Boost sustainability performance, for example by reducing waste in R&D processes.

… and much more.

The net result is simplicity for consumers and, for OEMs, control of complexity. This control is increasingly vital as the industry moves to more, and more efficient, EVs, as well as to autonomous vehicles and connected car services – all of which drive up complexity.

Accelerate the SDT journey

Currently, though, 60% of OEMs are still at the beginning of their SDT journey. Complemented by technical enablers such as AI, cloud, edge, and connected car solutions, three strategic pillars can help accelerate that journey:

  1. Put customers at the center of the SDT strategy, analyzing and optimizing every customer journey.
  2. Become fully software-enabled as an organization, moving toward a dynamic culture and building the capabilities to embrace agile methodologies.
  3. Deploy a “software house” delivery approach, for example developing software-defined vehicle architecture.

Find out more

To learn more about SDT and how to achieve it faster and more reliably with this three-pillar approach, please download our new Point of View document today.

In it, you can also read about the Capgemini software maturity assessment, designed to help OEMs determine and prioritize their transformation roadmap.

Meet our experts

Jean-Marie Lapeyre

EVP and Chief Technology & Innovation Officer, Global Automotive Industry
Jean-Marie Lapeyre works with automotive clients to develop and launch actionable technology strategies to help them succeed in a data and software-driven world.

Alexandre Audoin

EVP, Head of Global Automotive Industry, Capgemini
Alexandre Audoin is Capgemini Group’s global leader for the automotive industry and head of automotive within Capgemini Engineering (formerly Altran). Alexandre maintains a special focus on the creation of Intelligent Industry, helping clients master the end-to-end software-driven transformation and do business in a new way through technologies like 5G, Edge computing, Artificial Intelligence (AI), and the Internet of Things (IoT).

Dr. Rainer Mehl

EVP and Managing Director Strategic Account Intelligent Industry
A leader who serves: leadership in the digital age is Rainer’s passion allowing him to successfully lead transformations both at clients and in service organisations. He supports companies in their digital transformation with a focus on customer centricity, agile organization and new business models

Oussama Ben Moussa

Head/CTO Autonomous Mobility, Digital & Software Engineering (D&SE), Capgemini Engineering
“Oussama Ben Moussa is the founder of the group’s ADAS academy, a training and skill development structure that addresses the needs of dedicated specialists to design ADAS and autonomous cars. He has applied for more than 10 French and European patents related to energy storage, engine performance, depollution, driver comfort, and innovative driver assistance systems.”

Jayashree Ravichandran

VP and Software Leader – Automotive, Capgemini Engineering
Jayashree works with Automotive Clients to accelerate software transformation, developing on-vehicle and off board solutions and integration from the car to the cloud. A Certified Architect, by training, Jayashree is a trusted advisor to internal and customer teams at all levels, working with Customer executive teams to effect transformation, and with technical teams to architect, design solutions to drive product quality and yield, and increase customer satisfaction and profitability.

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