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This is what AI really looks like…

Purpose-driven retail, powered by intelligence
Capgemini @ NRF 2026: Retail’s big show | January 11-13

At Capgemini, we don’t just imagine the future of retail; we make it real.

AI is transforming retail from the inside out, not just automating tasks but amplifying human potential across every touchpoint. As consumer expectations evolve, driven by technology, sustainability, and the demand for seamless, personal experiences, retailers must respond with agility and insight. The lines between digital and physical are disappearing, and the question is no longer whether to adopt AI, but how to deploy it strategically to unlock growth, adapt to thrive, and ultimately lead with purpose.

So, where should retailers focus? Our experts break it down.

At NRF 2026, we’re launching the latest edition of the Capgemini Research Institute’s What matters to today’s consumer, our annual consumer trends report crafted to help retail leaders navigate today’s dynamic market. The research and analysis dive into key trends reshaping retail in 2026—from experience-led growth and private label innovation to search-less discovery, invisible AI, and trust and loyalty as strategic advantages. These shifts reflect evolving technologies, market dynamics, and rising consumer expectations.

Retail is entering its most transformative era yet. Intelligence, innovation, and human ingenuity are converging to redefine what’s possible, and we’re bringing it all to life at NRF 2026.

Meet with our experts @ Javits Center

Discuss trends and dissect the future of retail

Decode the Consumer Trends Report findings and explore AI-powered strategies tailored to your business. We’ll help you make it real: turning data into decisions, pilots into practice, and insights into measurable impact across your operations.

Schedule an in-person meeting with our Consumer Products and Retail experts in our meeting room on Level 1: MR1271

Sign up

Join our expert-led sessions at the Javits Center

Deep dive into how AI is reshaping retail operations and customer experience.

Microsoft theater session:
AI-Powered product discovery

Booth #4503 | Sunday, Jan 11 | 1:00 PM EST

Today’s shoppers crave more from ‘search’; they expect discovery that’s intuitive, personalized, and visually rich. This session dives into how Gen AI is reshaping product discovery through contextual summaries, natural language search, and immersive try-on experiences. Discover how leading retailers are delivering tailored recommendations that truly connect.

Lightning talk with Google:
Experiential AI for stores

Booth #5507 | Tuesday, Jan 13 | 11:40 AM EST

Discover how tools like Gemini AI, Speech API, and Firebase are helping store teams get instant answers, troubleshoot faster, and deliver seamless customer experiences across devices and formats. From lifelike avatars to mobile apps, we’ll explore how leading retailers are using AI to boost efficiency, empower staff, and elevate the in-store journey.

Content sessions and demos @ Capgemini

Location: 79 5th Avenue, New York City

For more intimate, hands-on experiences, visit our 5th Avenue office for extended content sessions and live technology demonstrations throughout the weekend.

Conversations n’ Cocktails hosted with Google Cloud

The AI mandate: Giving clients the power of agency for retail success

Monday, January 12 | 4:00 – 6:00 PM EST

Hear from leading grocers in this two-part session as they share how AI is reshaping retail ops and elevating human performance by bringing intelligence, agility, and precision to every shelf and shopper experience.

Part 1: The age of agency: Where AI makes retail personal

AI agents anticipate needs, make decisions, and act; turning retailers into experienced curators who solve problems, not just sell products.

Featured speakers:

Mark Steel

Mark Steel
Global Retail & Consumer, Industry Strategy, Google Cloud

Dinand Tinholt
Global Head of Consumer Products & Retail I&D, Capgemini

Part 2: Making it Real: Leading retailers turn AI into market advantage

See how leading brands empower their people with AI to act with speed, precision, and purpose, turning innovation into market advantage.

Featured speakers:

Steve Hewett
Global head frog, Customer Data and Technology, Capgemini

Joe Batista
Leading Unified Commerce & our Store of the Future, Capgemini

Register now

The future of retail is no longer a distant vision. It’s unfolding through intelligent, customer-centered experiences that are both inspiring, and achievable today. These demos showcase how generative AI, automation, and human-centered design are transforming everything from supply chains to store floors, delivering measurable efficiency, sustainability, and delight. Together, they reveal a retail landscape where bold innovation meets practical impact, empowering retailers, consumer products brands, and retail consultants to embrace change with confidence.

  • Generative Engine Optimization (GEO)

    Transform your content into a trusted source for AI-driven search. GEO ensures brands rise above traditional rankings by delivering clarity, credibility, and structured insights that generative engines prioritize for direct answers.
  • Experiential Store AI assistant

    An AI-powered assistant that gives every employee instant access to expert guidance via voice, image, or text. From customer experience to analytics and training, it helps staff respond faster, stay longer, and delight shoppers while cutting costs.
  • REFLOW

    AI-powered workers collaborate to detect, assess, and resolve supply chain disruptions before they hit operations. Leading CPGs and manufacturers gain speed, accuracy, and resilience to keep business moving without interruption.
  • BeInspired: SmartChef

    An AI-powered culinary guide that personalizes recipes based on preferences, leftovers, and near-expiry products. It transforms shopping and cooking into a sustainable, cost-saving experience that reduces waste while delighting customers with tailored meal ideas.
  • Retail Rewired

    Meet Ella, the AI orchestrator who transforms shopping into seamless execution. By coordinating specialized agents across meals, décor, services, and loyalty, Ella ensures customer intent is fully understood and delivered, creating a frictionless, personalized retail journey from request to payment.
  • Product Discovery AI

    Generative AI turns reviews and product data into rich, contextual summaries that power natural language search. With virtual try-ons, dynamic visuals, and personalized cross-selling, retailers can reduce returns, increase confidence in fit and performance, and unlock new ways to inspire customers.
  • RAISE for Intelligent Experiences

    Empowering retailers with AI-driven personas, journey maps, and prototypes in minutes. By streamlining workflows and guiding smarter decisions, it accelerates the creation of customer-centered experiences that drive innovation and impact.
  • AI Customer Engagement

    A next-gen, omnichannel hub that blends agentic AI, automation, and human empathy to deliver seamless, personalized customer journeys across voice, chat, web, and social. Powered by proprietary frameworks and deep industry partnerships, it enables predictive engagement and rapid innovation for best-in-class service.

For a guided walk-through of the demos, please complete our form below.

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