Automotive Marketing, Sales & Service

The vehicle buying process is growing increasingly complex, with consumers that have access to an unprecedented amount of information–to a high degree from social media, blogs, ad-hoc websites and an online independent press–, consumers that expect an individual customer experience, both digital and face-to-face, enabled by technology, such as VR and AR.

Capgemini’s proven expertise in automotive strategy, process, infrastructure and retail can help businesses win customers and achieve sustainable profits.

Capgemini can help you understand consumer behavior in mature and emerging markets. Our annual Cars Online research reveals what consumers want from the car buying and ownership experience. Our AutomotiveConnect suite of offers is a range of propositions that help manufacturers, suppliers and retailers to take advantage of disruptive changes in the industry and of constantly evolving consumer behavior. These propositions address the entire customer lifecycle.

Our solutions include:

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