360 Degrees of customer visibility: Connected with a capital ‘See’

We’ve all become accustomed to more choice, more personalization, more guidance, and more fluent interaction, and the same trend has now, inevitably, entered the B2B environment. But how to achieve the satisfyingly simple shopping experience for enterprise users? How to deliver seamless commerce for discrete manufacturing, a B2C experience in a B2B world?

Yes, Karlsson was producing the kind of quality automotive, aerospace and High-Tech products on which they had built a solid reputation in the market. But the way that Karlsson interacted with their customers was, at times, less than smooth, and at other times downright bumpy. They were yet to get to grips with the technology in a way that would allow them to provide the customer experience that they knew was possible.

They needed the right approach. Watch Episode 2 featured below to find out more.

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Click on the icon to learn more about how Capgemini and SAP work together in Digital Customer 360 as part of the Fast Digital 4 Discrete Industries initiative.

 

Click on the icon to learn more about Karlsson, a fictional client embarking on a digital transformation journey leveraging FD4DI 

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