David Green is Chief Digital Officer for Lynk & Co, a role almost tailor-made for this self-confessed ‘tech geek’ and digital innovator. In this role, David is relishing an era and a new brand opportunity where (finally) the worlds of automotive and consumer electronics are coming together.

David was lured by the insatiable quest to challenge the norm and change how the world perceives and uses mobility and so found his footing at Lynk & Co. Before arriving at the world’s most successful new start-up, David was responsible for e-commerce, urban mobility concepts for connected and autonomous vehicles, future retail and business innovation at Volvo Cars. Some of his achievements at Volvo include a patented digital key solution, the introduction of the ‘In-Car Delivery’ service, a ‘Peer to Peer’ car sharing concept and the strategic partnership with Microsoft, which led to a number of ‘firsts’ such as the HoloLens Augmented Reality Retail Experience. As Lynk & Co’s Chief Digital Officer, David is responsible for overseeing a digital transformation in terms of the company’s car products and future mobility solutions. The connected car and the ecosystem around it is a primary focus of his work at Lynk & Co.