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Connected society in consumer products

Embedding purpose and sustainability  throughout the product lifecycle

A tremendous shift in shopper sentiment has put social responsibility, environmental concerns, sustainability and healthy lifestyle choices into the mainstream. At a point when value is defined by more than cost and convenience, brands must identify and embrace their purpose and use their vision to differentiate in a crowded and hyper-competitive market.
 
Embedding social responsibility and environmental sustainability throughout the product lifecycle, including product development, material and supplier sourcing, inventory management, and logistics, is one way for consumer product companies to differentiate themselves in a crowded and hyper-competitive market.

Bridging the gap between sustainability and consumer preference

Food waste reduction solutions for retail

Less waste, more value

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Accelerate to net zero, from commitment to sustainable results

We support you in committing to a net zero strategy – and in acting, to design sustainable operations, products, and services.

Our services

Healthier lives

Pioneering change in the era of the health-conscious consumer.

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Invent for Society

Invent for Society aims to value how social impact is part of the fabric of what we do every day with our clients.

Capgemini Invent
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Business to planet: Consciously accelerating sustainability

Business to Planet is Capgemini’s approach to sustainability. Our work is grounded in the idea that the short- and long-term needs of both the business and the planet are intrinsically connected. This means helping companies move past the idea that they must choose between purpose or business growth and instead find ways to create smarter solutions that meet the needs of the business, the consumer and the planet.

We see the Business to Planet mindset as a new and important dimension of customer-centricity. It ensures that the organization can better serve its customers by protecting the environment and the communities that share it – and in so doing, also deliver a healthy, future-proofed organization.

Research and insights

Capgemini Research Institute

What matters to today’s consumer 2025

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Report

Reflect, rethink, reconsider: Why food waste is everybody’s problem

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Point of view

A recipe for reducing food waste in retail
More research and insights

Client stories from across the Group

frog

Nike Foundation / Girl Effect 100 million Girls

Girl Effect and the Nike Foundation asked frog to explore the value of community for young women living in poverty – starting in three of the world’s largest urban slums: the Kibera, Baba Dogo, and Eastlands districts of Nairobi, Kenya.

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Dispatch Goods: Creating a brand to take down single-use takeout containers

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Vyoh: A sustainable solution for indoor air pollution

Achieve sustainability from strategy to execution

Our sustainability framework first helps you define and commit to becoming a more sustainable organization through new thinking, and even new business models.

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Meet our experts

Richard Grave

Richard Grave

Vice President, Head of Consumer Products and Retail, Capgemini Invent Sweden, Denmark and Finland
Richard Grave is the Head of Consumer Products and Retail Industry at Capgemini Invent, the innovation, design and transformation powerhouse of Capgemini, in Sweden, Denmark and Finland. He brings over 25 years of strategy and management consulting experience to our clients.