In this session, our experts covered some of the most important updates shaping the future of customer engagement, including:

  • What does Marketing Cloud Next mean for current Marketing Cloud Engagement users. How the platform is transformed to deliver greater flexibility, intelligence, and unified data-driven experiences.
  • Whether you need to migrate your data, journeys, and assets. A clear view of when and why migration may be needed, and how to assess your readiness.
  • The skills and capabilities required to unlock the platform’s full potential. From data proficiency to AI-driven orchestration, we discussed the evolving marketer toolkit.
  • How AI agents, actionable data, and automated workflows elevate personalization. Demonstrating how real-time insights and intelligent automation can help you personalize every moment of engagement across the customer lifecycle.

This is your opportunity to revisit the discussion, share it with your team, and apply the learnings to your next steps in Salesforce-driven growth.

Marketing Cloud Next 2026

Watch the full session recording.

For enquiries, please reach out to Lara Wasowski & Jack Searle

Meet the speakers

Timo Kovala

Lead Architect, Marketing & AI, Nordics


Timo Kovala is a certified Salesforce Marketing Architect at Capgemini, recognized as a Salesforce Marketing Champion and Salesforce Ben Expert Author, and for his deep expertise in Marketing Cloud, Account Engagement, and Data Cloud, as showcased in events like Salesforce Connections and Dreamforce.

Jack Searle

Marketing & Data Cloud Architect, Nordics

With 12 years of marketing technology experience, Jack specializes in Salesforce Marketing and Data Cloud, bringing technical expertise as a developer and architect across diverse industries and projects.