Across the board, immersive technologies are making serious inroads and hold the promise of long-term growth. And all it takes is a little wherewithal and savvy investment. The reality is, AR/VR are here to stay.
Augmented and Virtual Reality in Operations: A guide for investment
Capgemini Research Institute
The challenges organizations currently face in implementing immersive technologies – technological integration, data readiness, the inability to identify use cases, talent, and general awareness – do not outweigh the long-term growth potential these technologies offer. In the meanwhile, having a centralized governance structure with internal key influencers is will ease the transition.
Jerome Buvat – Head, Capgemini Research Institute
Augmented Reality and Virtual Reality (AR/VR) are not new, but recent advances in computational power, storage, graphics processing, and high-resolution displays have helped overcome some of the constraints that have stood in the way of the widespread use of these immersive technologies. According to IDC, global spending on AR/VR is now expected to reach $17.8 billion in 2018, an increase of nearly 95% over the $9.1 billion estimate for 2017.
AR and VR in today’s enterprise
Given this impetus, we wanted to understand more about the current state of play with AR/VR in the enterprise. We surveyed executives at 700+ companies, including 600 companies who are either experimenting with or implementing AR/VR; spoke with AR/VR-focused leadership at global companies, start-ups, and vendors; and analyzed over 35 use cases, with a particular focus on:
- The use of AR/VR for internal industrial company operations, including, but not limited to, design, engineering, and field services
- The automotive, utility, and discrete manufacturing sectors.
Download the report to get a 360 degree view on these immersive technologies.
Really, how mature is your Industry 4.0 strategy?
A holistic Industry 4.0 strategy should couple an organization’s people, culture, and skills with technology, but since few manufacturers have achieved a high level of maturity in automation, they tend to hone in on unilateral, macro-level trends that focus on programs replacing human workers on the shop floor. But Industry 4.0 is more than just another legacy IT rollout. It is a strategic transformation with implications that go far beyond technology.
Blaise Barney – Senior Consultant, Capgemini Invent
We hear it all the time, “Industry 4.0 will replace humans in the factory.” There is certainly a large portion of the industry sold on this macro-level trend, but does your company believe this statement to be completely true? If so, it is probably fair to assume that your organization’s I4.0 strategy has not fully considered the ripples of integrating these new technologies (robots, cobots, AI/machine learning, etc.) into their manufacturing strategy. While a program will likely replace some workers on the shop floor, it will also shift the talent mix within your organization. A holistic strategy is one that considers the people/culture/skills of the organization coupled with the technology. Doesn’t sound like your company? Don’t panic, your organization is not alone! A recent study by the Capgemini Digital Transformation Institute shows that only 17% of manufacturers surveyed have achieved a high-level of maturity . Let’s unpack this a bit and see what the drivers could potentially be.
With the steep trajectory of new technology becoming available, automation within the four walls of the factory can take shape in many different forms. For the sake of this article we considered the following technologies involved with automating the line in a manufacturer and some potential causal effects on the company’s workforce.
Read the complete post here.
How water utilities can fully realize the potential of digital plants
Digital technologies can help meet many of the challenges – from population, growth to climate change, to shifting customer expectations – that looms before the water industry. The industrial internet of things (IIoT) is leading the way, and lessons learned from the digitization of other industries are being successfully applied.
Subodh Bisht – Expert in Utilities Transformation
The water industry today
The UK water industry faces the greatest period of disruption – and opportunity – since privatization. Within the next five to ten years, significant changes are set to hit the industry in multiple areas, each bringing both challenge and opportunity.
The water sector is facing a number of significant challenges, for example climate change, population growth, the need for increasing resilience, and ever-rising customer expectations. At the same time, there is a need to maintain an affordable service and public trust. All of this can be impacted by available digital technology and tools.
The digitization of water
New digital technologies are enabling water utilities to extract greater information and efficiencies from legacy water infrastructure to enhance decision-making, promote water conservation, build a twenty-first century water infrastructure, and – perhaps most importantly – increase the value and benefits of the water infrastructure network.
The industrial internet is now leading the digitization of the water business. The lessons learned from the digitization of other sectors, such as heavy industry, manufacturing, power, media, retail, communications, healthcare, and education are now being successfully applied to water infrastructure and commercial projects.
“Digital plants” concepts in water
Digital utility plants leverage a large number of digital applications across the utility production value chain. A digital application is a combination of multiple technologies addressing a specific business requirement. For example, predictive maintenance, which is a combination of technologies such as IIoT, big data, and artificial intelligence, is a popular digital application to improve productivity and reliability by minimizing unplanned downtime.
Read the complete blog here.
AR is leading immersive technologies
Carlos Mora de la Cruz
AR projects are perceived with more complexity than VR projects because VR projects grant more flexibility to the creators of the digital environment.
Carlos Mora de la Cruz – Expert in Digital Transformation
“AR is still evolving. It is expected to be totally developed and normalized in the market within the next three years, reaching one billion AR users by 2020.”
Between AR and VR
Augmented reality (AR) and virtual reality (VR) are the next steps in business innovation. The increase in productivity, security, and knowledge due to the improvement of human skills converts these techniques in the obsession of managers and employers.
Many of these managers must ask themselves which of these realities should be prioritized. Truthfully speaking, there isn’t a good or bad – just two different solutions for different problems. While VR is a completely digital environment that provides a synthetic experience, AR offers a different approach to how we conduct our day to day work. AR supposes a digital layer superimposed on the physical world, integrating real and virtual elements to enhance the real world. This makes it possible to increase productivity, reduce injuries, or improve quality.
Read the complete blog here.
How to prepare for AR, VR, and next-generation experiences
Thomas Husson, Principal Analyst, Forrester
Extended reality will change the game, but it may take longer than many expect. That said, AR will scale much faster than VR, and grow in several phases, including facilitating offline online experiences, creating hands-free AR experiences, accelerating standalone and integrated AR experiences, and eventually emerging as a third state.
Thomas Husson – Principal Analyst, Forrester
How can a company receive $1,9 billion in funding, be valuated $6bn and not even have launched a commercial product? There must be some magic here. Precisely! Adi Robertson is right to ask “why do people keep giving Magic Leap money?”
One of the obvious reasons is that investors believe Virtual Reality (VR) and Augmented Reality (AR) will become disruptive technologies. At Forrester, we agree extended reality will change the game even though it may take longer than many expect.
Earlier this year, we made the call that VR is not yet ready for B2C marketers. However, there will be a lot more opportunities in the B2B and B2B2C environments. Also, AR will scale much faster than VR. Indeed, over the past few months, major digital powerhouses have announced drastic changes to their AR initiatives (e.g., Apple’s ARKit, Google’s ARCore,…), making software available on their platforms to let brands build new experiences and to reach wider audiences with such experiences.
Click here to read the complete blog.
Seeking good industrial use-cases for virtual or augmented reality
Paul Miller, Senior Analyst, Forrester
Beyond keynote razzmatazz, augmented reality (AR) and virtual reality (VR) have yet to deliver real value. So far, training and remote assistance are two use cases in which the tools make a real and lasting difference – at least in the manufacturing, oil and gas, transportation, logistics, and utilities sectors.
Paul Miller – Senior Analyst, Forrester
Augmented reality (AR) and virtual reality (VR) have become the cool must-haves for industrial technology vendor keynotes. I have lost count of the times we’ve watched someone on stage as they swoosh and swoop through jet engines, nuclear reactors, sunken wrecks, and the like. We ooh and we ah, and then we wonder if these marvels will ever deliver real — tangible — value to the people whose job it is to actually build and maintain the jet engines and the nuclear reactors.
Too often, the keynote razzmatazz is possibly overdone. Too often, engineers on the frontline are quick to complain that the technology doesn’t actually help them do their job. It may look pretty, but it slows them down, it frustrates them, and it commits them to depressingly frequent trips to the nearest charging station.
Read the complete post here.