Deliver personalized customer experiences and release the potential of your data with Microsoft Dynamics 365 powered by Capgemini’s Customer Data Hub

What are the business values of a Customer Data Platform (CDP)?

CDPs offer organizations the opportunity to engage customers with more meaningful, intelligent experiences, while streamlining the capabilities of marketing, sales, and service teams to make their efforts more effective. It currently takes organizations far too long to analyze and determine the impact of   a campaign or tweaks made to the customer experience – 47 percent say it takes more than a week,1 which is an eternity in today’s fast-paced buying market.

Choosing the right CDP for your business

A CDP provides entire organizations with the data-driven insights needed to engage customers when and how they want, across all touchpoints and channels. The enormous volumes of data being generated by customers today requires more power than ever in order to manage, interpret, and act on it at scale. It’s no longer a question of if organizations need a CDP, but which one do they choose. Let’s take a look at some of the key functionalities to consider in selecting a CDP.

Why Dynamics 365 Customer Insights

Among the true Customer Data Platforms, Dynamics 365 Customer Insights stands out with an even greater depth of capabilities. Unlike other CDPs, Customer Insights is a guided, self-service solution that enables faster time to value with zero to minimal consulting engagement – freeing up time, costs, and resources typically required from IT.

Capgemini CDP 3 step process approach

Step 1: Take advantage of unified, trusted and actionable customer data

Step 2: Obtain a 360° view of your customer and unlock rich, actionable insight in real time

Step 3: Deliver a truly data driven and personal customer experience