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Mobility

Customer service transformation in automotive

The transformative impact of gen AI and agentic AI in the automotive industry

Customer service in automotive is becoming much more than a support function. Soon, it will be a driver of loyalty, insight, and brand perception, according to automotive executives who participated in a recent multi-industry study by the Capgemini Research Institute.

So how can automotive companies ensure they are ready to make the most of this transformation, and use AI in customer service for competitive advantage?

Our new infographic brings to life automotive industry findings and recommendations from the CRI study. It explores:

  • Challenges with current customer service functions inefficiency, agent job satisfaction and retention, and failure to meet rising customer expectations.
  • Expected benefits of gen AI and agentic AI, such as improved agent productivity, reduced costs, and more personalized and satisfying customer interactions.
  • Steps that companies must take to close gaps in their current AI capabilities: adjusting the customer service model, deploying the right technology architecture, and setting continuous improvement in motion.

Download the infographic for practical steps that will streamline your journey to AI-powered customer service. And then read the CRI report for more detailed recommendations, and to see how automotive compares with other industries.

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      Expert perspectives

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      Meet our experts

      Arnaud Bouchard

      EVP, Global Customer Experience Offer Leader and Head of Strategic Deals & Business Development
      With 22 years of consulting experience, Arnaud has been a transformative force since joining Invent in 2010. He contributed to the launch of the Customer Engagement practice in France, which evolved into frog, led DCX France, and managed the Automotive French Market Unit, before joining the global DCX team. Today, he accelerates business and technology transformation in Customer Experience globally, fostering AI innovation in marketing, sales, service, and commerce to help organizations deliver seamless, future-ready customer experiences for sustainable value.

      Alex Smith-Bingham

      Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
      “Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”

      Darshan Shankavaram

      Executive Vice President, Digital Customer Experience Global Practice Leader
      “I have close to 30 years of domain experience, with more than ten years within Digital and Mobile. I have led product concept-to-sell, business development, pre-sales, solutioning and technical implementation of CX transformation programs.”

      Naresh Khanduri

      Vice President, Global Offer Lead Data-driven Customer Experience
      Naresh has been with group for more than 6 years now and has played multiple roles. In his current role as “Strategic Initiatives & Growth Lead – DCX” he is responsible for envisioning, designing and building strategic initiatives to help Capgemini differentiate and win in market place.

      Robert Brillhart

      Digital Customer Operations Practice Lead

      Sergey Patsko

      Vice President – Data & AI Group Offer Leader​
      As a Digital Transformation strategist, Sergey leverages Data & AI to drive impactful change and deliver value. His expertise spans Artificial Intelligence, Industrial IoT, Data Science, Venture Capital, and Generative AI. Currently, as the leader of Data & AI Group offer, he is focused on Agentic AI and evolving the Data & AI Portfolio of services to generate significant business outcomes for Fortune 500 companies.