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Redefining healthcare professional engagement

The recent Veeva–Salesforce split has sent ripples through the life sciences industry.

While this brings disruption, it also opens the door to reimagining healthcare professional (HCP) engagement strategies – moving beyond traditional CRM replacement to full-scale transformation.

The Veeva-Salesforce split: A unique opportunity

For years, legacy CRM systems in life sciences have struggled to keep up with changing customer needs and compliance demands. The break between Veeva and Salesforce provides life sciences companies the opportunity to rethink not just their CRM platform, but the entire HCP engagement model — from data architecture to digital experiences.

This moment presents a chance to evaluate new CRM platforms tailored to life science, integrate next-gen technologies (AI, analytics, automation), and create a more personalized, agile, and compliant HCP experience.

Transform HCP engagement. Accelerate outcomes.

Veeva-Salesforce split: A catalyst for commercial transformation

Discover how life sciences companies can enhance HCP engagement strategies following the Veeva–Salesforce split.

Read our PoV

Our approach to CRM transformation in life sciences

At Capgemini, we combine deep life sciences expertise with proven capabilities in CRM strategy, implementation, and integration.

Our end-to-end services include:

  • CRM platform evaluation and vendor selection
  • Data migration and ecosystem integration
  • Personalized engagement models powered by analytics
  • Compliance and regulatory alignment
  • Change management and user adoption strategies

We help clients build a future-ready, customer-centric CRM ecosystem that drives both business performance and patient outcomes.

With Capgemini as your transformation partner, you can:

  • Boost field force productivity
  • Enhance HCP satisfaction and engagement
  • Improve campaign effectiveness and data visibility
  • Support better patient experiences through smarter interactions

Ready to redefine your HCP engagement strategy? Talk to our life sciences CRM experts, and turn disruption into opportunity.

Our solutions

CRM health check

Identify capability gaps, risks, and opportunities to build a CRM ecosystem that’s ready for future growth and engagement.

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CRM platform evaluation and selection

Navigate Veeva, Salesforce, or other options using a strategic, platform-agnostic approach that aligns with your business.

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CRM transformation

Drive measurable results with a five-step approach covering design, data, integration, and business change management.

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Research and insights

Point of view

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Point of view

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Meet our experts

Thomas Brun

Thomas Brun

VP and Community Lead (Capgemini Invent Denmark)
Thomas has more than 25 years of experience from both consulting and industry roles. With that experience comes deep knowledge within business transformation, strategy, cybersecurity, governance, risk and compliance. He is a seasoned leader with proven track record in leading cross-functional teams to drive growth and optimize operations for organizations across industries. Thomas is also a member of the Danish Senior Management Team and the Capgemini Invent SweDFi leadership team.
John Fodeh

John Fodeh

Director of Life Sciences & MedTech, Capgemini Denmark
John Fodeh is a seasoned leader in information technology and innovation with over two decades of experience in the industry. He currently holds a dual role as the Chief Sales Officer and the head of Life Sciences and MedTech sector at Capgemini Denmark. John is a global solutions expert who helps customers tackle their IT and business transformation needs, and as a member of the Danish Senior Management Team, he plays a key role in setting the company’s strategic objectives.