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FILA transforms into an experience-driven retailer

FILA is a leading global sport and leisure footwear and apparel brand, known for developing the most innovative ways to celebrate life in motion with its high-design and stylish products.

While the brand inspires loyalty, its digital experience did not deliver the same impact as retailers. A new President in North America decided to make online a greater priority when the global pandemic shutdown retailers around the world. As traditional sales were impacted, the need for a digital experience became more obvious.

FILA engaged Capgemini’s Digital Customer Experience marketing team to do an in-depth analysis of the ecommerce ecosystem, create a set of data, tagging, and reporting recommendations, and leverage this information to better inform the business.

With a more data-driven approach, FILA could unlock the potential of its existing customer-experience technology stack. FILA worked with Capgemini to introduce a new, unified content system to elevate and personalize engagement throughout the customer journey powered by Salesforce Commerce Cloud.

Read how FILA worked with Capgemini to create a robust, innovative digital-shopping experience that achieved record-breaking sales at the height of a global pandemic, while continuing to partner with wholesalers and retailers.

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