Dreamforce 2025

Discover how Heathrow Airport’s innovative commercial digital strategy is transforming passenger experience, driving significant improvements in engagement and satisfaction over the past 5 years.

Data Cloud powers unified data, smart segmentation, and personalised marketing—driving engagement and measurable impact across Haleon.

Discover how the Swedish Homeguard uses Slack to engage 20,000+ volunteers in real time, streamlining communication and reducing admin overhead.

Explore how Volkswagen and Capgemini are transforming CRM with AI-powered knowledge across marketing, sales, service, and aftersales.

Fresenius Kabi & Capgemini share how they transform customer engagement globally with Life Sciences Cloud – driving innovation, breaking silos, & pioneering a new benchmark in the industry.

LPL Financial launched a unified FS Cloud app to streamline advisor engagement, automate insights, ensure compliance, and cut onboarding from days to hours—empowering 1000+ users.

Learn how CX-aware prompts make Salesforce AI agents feel intuitive—responding with tone, intent, and relevance at every journey stage.

Agentforce needs clean data and well-structured metadata. Learn how to prepare your org — fix descriptions, remove duplicates, and make your AI answers better.

Hear a Salesforce MVP share their favorite AppExchange apps and how they tackle key challenges, saving time, effort, and costs while improving efficiency.

See how to visualize AI agent roles and governance using adapted Salesforce diagramming techniques for the Agentforce era.

Learn five proven tactics to lead a successful admin-driven project.

Discover how Salesforce communities foster innovation, collaboration, and impact through shared learning and real-world success.

Explore Slack’s AI features—from smart search to automated recaps—and see how they boost productivity and collaboration.