CIOs need assistance with taking their businesses digital. Business consultants and technology services firms may have a new way to help. They are building out urban digital design studios, insights centers, and Internet of Things (IoT) labs that bring technology, business, and marketing managers together to design the experience — and match the ethos of the digital and interactive agencies. Forrester believes that these new workspaces with the skills they contain and their way of operating will become the new services go-to-market approach. They also are a key vehicle for CIOs to more closely engage with their business and marketing peers — and change the technology culture as part of the business technology (BT) transformation.

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