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AI customer activation and marketing journeys

Orchestrating highly personalized customer journeys that resonate deeply

In an increasingly crowded digital space, brands and organizations are fighting for the customers’ attention. How will your marketing team win hearts and minds with relevant, timely interactions?

With AI customer activation and marketing journeys, marketing teams can orchestrate personalized journeys to drive key growth metrics, including customer loyalty and engagement. By combining data from various sources with AI, marketers will be able to build a detailed “persona memory” for every interaction with the brand, enabling teams to create more scalable, cost-effective, and always-on campaigns, while also helping them reduce time-to-market and lower costs.

“Orchestrating personalized journeys means making sure customers have experiences that resonate deeply across all channels. It’s about knowing what customers need, encouraging them to interact, and building a strong relationship between them and your brand. With our new AI customer activation and marketing journeys offer, CMOs can integrate AI into the orchestration of personalized journeys, enabling them to meet and exceed marketing objectives with the help of this groundbreaking innovation.”

Abi Feseha, Global offer leader Connected Marketing

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      Client stories

        Fluidra builds a new model for website design

        Fluidra partnered with Capgemini to implement Adobe Experience Manager on AWS infrastructure, thereby providing a standardized skeleton on which new websites could be built

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        FILA transforms into an experience-driven retailer

        Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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          Research and insights

          Point of view

          Dynamic modular content creation at scale

          Meet our experts

          Alex Smith-Bingham

          Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
          “Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”

          Darshan Shankavaram

          Executive Vice President, Digital Customer Experience Global Practice Leader
          “I have close to 30 years of domain experience, with more than ten years within Digital and Mobile. I have led product concept-to-sell, business development, pre-sales, solutioning and technical implementation of CX transformation programs.”

          Naresh Khanduri

          Vice President, Global Offer Lead Data-driven Customer Experience
          Naresh has been with group for more than 6 years now and has played multiple roles. In his current role as “Strategic Initiatives & Growth Lead – DCX” he is responsible for envisioning, designing and building strategic initiatives to help Capgemini differentiate and win in market place.

          Marie-Cécile Puissochet

          Content Marketing Offer Lead, frog, part of Capgemini Invent
          Marie-Cécile is a Content Marketing expert with more than 10 years of experience helping Top 100 organizations in creating data-driven strategies to offer impactful experiences to their audiences and designing supporting process, tools and operating models to deliver at scale. She currently focuses on how Gen AI is an opportunity to accelerate content lifecycle and manage creative costs, but also a challenge for marketing teams that must transform their ways of working to embrace its full power.

          Robin van den Hoven

          Expert in Digital Customer Experience