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A digital hole-in-one for PGA TOUR Superstore

Capgemini brings the PGA TOUR Superstore experience from the course to the computer

Since its inception in 2003, the PGA TOUR Superstore has provided golfers with a truly customer-centric experience. Stores are known for their incredibly knowledgeable staff of golf-academy graduates and certified PGA pros, extensive product selection, and the industry’s finest customer service. Bringing this experience online, however, posed a challenge.

With a clear vision for a premier digital experience, PGA TOUR Superstore engaged Capgemini to build the new site and create a host of custom integrations on the scalable, robust, and responsive Salesforce Commerce Cloud. Capgemini design experts engaged with an external creative agency to produce high-conversion page wireframes and a number of custom functions that brought the brand’s digital experience up to par. Every golfer needs the perfect set of custom-fitted clubs, for example, so these experts built an online tool to enable shoppers to customize their clubs’ handedness, loft, shafts, and flex online.

“Capgemini took the time to truly understand our business and unique shopping experience. Now, our site connects customers more closely to their favorite brands, products, and game.”

Kelly Burdette, Director of eCommerce, PGA TOUR Superstore

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