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KUIU creates an experience from the ground up

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Capgemini’s integrated approach to design and marketing takes KUIU to new heights

Learn how KUIU maximized and transformed the customer experience with Capgemini. Founded in 2011, KUIU is an innovative hunting-gear company and manufacturer of high-quality performance outdoor apparel. KUIU’s direct-to-consumer business model means that the brand’s digital customer experience is paramount to its success.

KUIU turned to Capgemini for its holistic engagement model and unparalleled Salesforce Commerce Cloud experience. Across marketing and site design, Capgemini worked with KUIU to prioritize requirements, optimize site taxonomy, and design new templates geared for conversion.

Capgemini also delivered an integrated marketing strategy designed to drive revenue, acquire new customers, and delight loyal existing shoppers.

“Capgemini has done a great job optimizing our paid media programs and helping us target relevant audiences across channels. It’s also been a great partner, helping us enhance our customer experience and ensure customers connect with the right products for their outdoor endeavors.” Chris Lynch, Chief Marketing Officer, KUIU

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