Finding new market opportunities with innovation

The spectacular downfall of Kodak is a cautionary tale for every company, as adapting to market disruptions is a necessity. A multinational information-technology company wanted to make sure it did not fall behind with its customers.

Owners of small and medium businesses were already customers but the company knew it needed to expand its offerings to keep this audience engaged. The company worked with Capgemini’s Accelerated Innovation Exchange (AIE) to identify opportunities in the market for automation and security, created an MVP, and began transforming its business.

Capgemini’s ability to innovate with speed and agility helped the company understand how digital products can get to market more quickly and how to recognize market opportunities. Now it is pushing forward with transformation efforts to ensure it stays connected with customers and has opportunities for growth.

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