Sustainability trends 2024

To understand the progress being made, the Capgemini Research Institute conducted an extensive survey involving 2,152 executives from 727 organizations with annual revenues exceeding $1 billion across 13 countries worldwide. They also surveyed 6,500 consumers from the same 13 countries to gain a comprehensive view of sustainability from both organizational and consumer perspectives.

The results of this survey have been collected in the third edition of our A world in balance series. By comparing this data with previous years’ surveys, we examine the progress organizations have made in environmental and social sustainability over the past three years and identify the challenges they face.

A world in balance 2024: Accelerating sustainability amidst geopolitical challenges highlights the strides made in areas such as circularity, sustainable design, measurement and data sharing, water stewardship, biodiversity, social sustainability, and sustainability education and training. Despite these advancements, challenges remain, particularly in addressing Scope 3 emissions and effectively engaging consumers.

The report has found that regulations have driven sustainability efforts and accelerated measurement and tracking capabilities. However, many organizations are still unprepared for upcoming directives like the EU Corporate Sustainability Reporting Directive (CSRD).

Business to Planet Connect at Climate Week NYC

As part of Climate Week NYC 2024, Capgemini is proud to host an event on how companies can adopt a ‘Business to Planet’ mindset, which embraces sustainability as an enabler, not a blocker, of value.

Executives recognize the importance of climate tech, including low-carbon hydrogen, industrial carbon capture, and electrification, in reducing greenhouse gas emissions and achieving other sustainability goals. Two-thirds of executives agree that data and digital technologies are accelerators for climate tech adoption. Although high costs, skills shortages, and regulatory uncertainties pose challenges.

The research reveals that sustainability is geopolitically and politically sensitive. Sixty-five percent of executives cite current geopolitical tensions as barriers to sustainability investments. Concerns about the uncertain political environment in the US and other regions also impact sustainability projects.

Consumer skepticism towards corporate sustainability claims is on the rise, with 52% believing that organizations are greenwashing their sustainability initiatives, up from 33% in 2023. Transparency and accountability are crucial to rebuilding trust.

Our report offers actionable insights for decision-makers to navigate these complexities. It emphasizes the importance of preparing for regulatory changes and geopolitical uncertainties and prioritizing water and biodiversity. Organizations can build trust and drive innovation and business value by prioritizing customer centricity in sustainability strategies, integrating circularity in the value chain, investing in climate tech and digital technologies, and ensuring the achievement of sustainability goals are an enterprise-wide focus.

Download the full report to learn more.

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Meet our experts

I have led the Capgemini Group sustainability agenda since setting first carbon reduction targets in 2008. I am a long-term advocate of ambitious targets as a mechanism to drive innovation to ensure continual improvements. I manage our sustainability risks and drive our program to reduce environmental impacts in our most material areas. However the biggest difference we can make on this agenda, is the work we do with our clients. In 2018, we announced a new target to help our clients save 10 million carbon tonnes through leveraging technology. I regularly speak on this topic and engage directly with our clients.

A corporate sustainability and digital transformation expert, with 25 years of experience, spanning multiple industries, I am the lead for Sustainability in the Americas for Capgemini. My ESG and sustainability expertise includes enterprise digital transformation, circular economy, strategic energy management, ENERGY STAR and LEED green buildings, green IT, renewable energy, carbon foot-printing, and environmental metrics and reporting. I am a staunch advocate of human-centered design, re-purposing Maslow’s ’Hierarchy of Needs’ to prioritize, monetize, and deploy digitally-enabled use cases in ‘smart’ communities. Previous roles include: a founder of US EPA’s ENERGY STAR program and its Director of Strategic Planning; and Assistant Office Director at EPA’s Office of International Affairs leading various US-led multilateral partnerships related to global climate change, clean air, water and sanitation, as well as solid and nuclear waste.

Karine Vasselin is the Group Diversity & Inclusion Director at Capgemini. An avid sports enthusiast herself, Karine has participated in multiple triathlons in several countries. With an initial background in research and teaching, Karine is an experienced HR Business Partner and People Manager. During her career in Capgemini, she has taken on many roles, ranging from Managing Consultant, HR Operations Manager, Talent Lead, HRD for Sales to Account Manager.

A world in balance 2024: Accelerating sustainability amidst geopolitical challenges

Report from the Capgemini Research Institute

Business to Planet Connect at Climate Week NYC

As part of Climate Week NYC 2024, Capgemini is proud to host an event on how companies can adopt a ‘Business to Planet’ mindset, which embraces sustainability as an enabler, not a blocker, of value.