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Emergency medical products creates stronger connections to customers

A superior online experience built on SAP Commerce boosts loyalty

Emergency Medical Products (EMP) is dedicated to helping those who save and improve patient lives. It has provided medical supplies and equipment to healthcare professionals and first responders for almost 50 years. And it has expanded its catalog to better meet the needs of K–12 schools, colleges and universities, hospitals, physician offices, businesses, parks, and more.

EMP’s previous website platform was not fully integrated into the back-end systems, so every order received had to be manually handled and processed by the service team. Customers were also demanding better visibility on product availability and delivery dates.

EMP selected Capgemini’s Digital Customer Experience (DCX) team for the SAP Commerce implementation. Started in early 2020, the project faced some challenges with the onset of the pandemic but still delivered the new site in seven months. Working remotely changed the original plan, but strong communications between Capgemini and EMP kept the project on track.

Read how EMP stayed focused on its customers to build a better online experience.

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