Data and AI

The AI-powered store associate

Turning every frontline employee into a top performer with AI

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Retail talent pressure is intensifying: 91% of managers have urgent hiring needs, but 62% struggle with candidate quality. As retail turnover rates exceed 60%, the question can no longer be how to find better talent, but how to enable every employee to perform at the highest level.

AI is emerging as a powerful solution, helping retailers remove the structural barriers standing in the way of great performance: inconsistent training, fragmented systems, and complex tools that make it difficult for employees to access the information and support they need.

In our latest POV, Turning every frontline employee into a top performer with AI, we explore how retailers can establish a unified AI interface that puts real-time intelligence directly into the hands of associates, arming them with the insights and guidance they need to navigate internal systems, serve customers with confidence, and build expertise over time.

How AI is enhancing the frontline store experience

How is agentic AI reshaping the frontline experience in retail?

Download now to explore our expert insights on:

  • Three high-impact, ready-to-deploy use cases for AI-powered frontline enablement
  • Best practices to prioritize usability, value, and scalability of new frontline tools
  • Must-have solution components and features to enhance adoption and engagement
  • A real-world case study and how to replicate success
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Expert perspectives

Meet our experts

    FAQs

    Frontline AI is a voice-first, AI-powered assistant designed to support in-store employees with real-time guidance, system access, and task automation across retail operations.

    It reduces search time, guides actions in real time, and helps employees build expertise through continuous, on-the-job learning.

    Yes. By reducing frustration, improving confidence, and simplifying daily work, AI contributes to higher engagement and lower attrition.

    No. Frontline AI is designed to augment human performance, enabling better decisions, faster actions, and stronger customer interactions.