Moving from the Art to the Science of delivering Customer Value

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Moving from the Art to the Science of delivering Customer Value : Turning data into business insights, into market-facing decisions, and through into business value This paper looks at how the marketing landscape has changed significantly with the impact of technology, and how this has led to a shift away from the art of marketing […]

Moving from the Art to the Science of delivering Customer Value : Turning data into business insights, into market-facing decisions, and through into business value

This paper looks at how the marketing landscape has changed significantly with the impact of technology, and how this has led to a shift away from the art of marketing to embrace the science, and to achieve the aim of delivering customer value.

Moving from the Art to the...

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