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Forrester names Capgemini, under its frog brand, a ‘Leader’ in Customer Experience Strategy

29 feb. 2024

Capgemini outshines competitors with data-powered CX transformations.

“Capgemini goes to market under its frog brand, which is part of the Capgemini Invent suite of brands. It merges the left and right brain of CX transformation, integrating creative components with technologies like AI and IoT to design compelling future experiences.”

The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2022

The COVID-19 pandemic brought the critical importance of CX to the fore as organizations had to pivot fast to deploy digital services and adopt new ways to build deeper, more personalized connections with customers. This accelerated focus on customer connection drove a convergence of both customer and digital experience.

As we enter this new era of CX, Forrester recently released The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2022, where they conducted a detailed assessment of the 14 most significant vendors in the CX market. We are proud to announce Capgemini was named a ‘Leader’ – the highest-ranked category within the study – and ranked highest in the strategy category among the companies Forrester invited to participate in this evaluation.

The research was conducted against specific qualities that Forrester recommends business leaders should look for in CX strategy consulting practices:

  1. Support their organization’s future ambitions
  2. Develop robust business cases for investing in CX
  3. Change culture at all levels of the enterprise
  4. Demonstrate best fit for the desired type of relationship

Business today is more personal, data-driven, and relevant than ever. Success starts with your customers. Capgemini is committed to inspiring clients to make bolder choices to orchestrate personalized and differentiated experiences at scale.

Read our press release: Capgemini recognized as a ‘Leader’ in Customer Experience Strategy Consulting Practices 2022 report by independent research firm

“We are delighted to be positioned as a leader in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2022. We believe this ranking further demonstrates our strength in challenging the status quo and shaping bold new strategies to enable clients to continuously reinvent, engage, and grow. Our dedication to sustainability and inclusion and our data-everywhere approach set us apart, earning us the sole superior rating for using the widest set of criteria to support decision-making”

Gagandeep Gadri, Managing Director frog, part of Capgemini Invent
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