The concept of unified commerce is nothing new, but executing it correctly can be a daunting task.
The benefits of unified commerce are tangible. Shoppers that engage across multiple channels are much more likely to buy and provide value for organizations. How should a business manage its technology and organization to deliver these solutions?
| In this guide, readers will learn about: How to better understand customer needs and interactions B2B vs. B2C customer behavior Key value drivers that indicate the success of a unified commerce solution. |  |
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