Ad Sales Maximizer delivers ROI in the era of advertising

Do you want to be competing in today’s markets? Or building new ones?

From 2019 to 2020, seven new streaming players launched in the US market, including Apple TV, Disney+, Peacock, and HBO Max. The media industry is facing a dramatic market evolution, accelerated by a pandemic that threatens revenue models built over the last decade.

Broadcasters and media companies are often challenged by multi-platform landscapes with numerous sales and traffic systems, manual processes, and siloed ad-sales workflows. The current situation calls for a holistic transformation of ad sales.

Capgemini’s Ad Sales Maximizer helps achieve true differentiation and a focus on deepening the brand relationship with consumers through a more unified solution that measures and optimizes ad performance across all the potential platforms, achieving a better return on investment.