Digital Shopper Relevancy (EXECUTIVE SUMMARY)

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Profiting from your customers’ desired all-channel experience In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping. The study demonstrated that shoppers are not loyal to one channel but expect a seamless integration across online, social […]

Profiting from your customers’ desired all-channel experience

In a new report, titled “Digital Shopper Relevancy,” Capgemini surveyed 16,000 digital shoppers across 16 developing and mature markets about their use of different channels and devices for shopping. The study demonstrated that shoppers are not loyal to one channel but expect a seamless integration across online, social media, mobile and physical stores.

This executive summary provides highlights of the key findings.

Access the full report here

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