Adobe

Today’s consumers and buyers expect positive, personalized experiences.

Three out of four millennials would rather spend their money on an experience than on a consumer good, according to a Harris Group study. Therefore, organizations in every industry and sector are heavily investing in their customer experiences. It is becoming essential for businesses to rethink customer experience by optimizing existing and new innovations to address industry challenges and deliver individual “you” experiences at scale.

As the lines between dynamic brand experiences and digital transformation have blurred, the convergence across business functions has transformed the way companies engage with customers throughout their buying cycle, and how they organize and operate at scale.

This means marketers face an increasingly complex and evolving challenge:

  • Increased customer expectations
  • New buyer behavior patterns
  • Increased number of touchpoints and evolution in their usage
  • Need for connection with customers
  • Increased amount of data

While this represents a big challenge, doing it right is the single most exciting opportunity today. Leveraging the power of Adobe technology, we’ll help you elevate your customer engagement to pinpoint where and how to engage customers to create an experience that people remember. Leverage our customer-experience expertise to deliver solutions across business functions, to build a truly integrated experience. We call this “You. At scale.”

Adobe and Capgemini

Reimagining customer engagement. Delivering results.

We provide end-to-end marketing strategy, design, and execution services to support the full suite of efficient and effective marketing activities – broadly into the customer ecosystem and deeply into our clients’ enterprise. From healthcare, retail, banking, and manufacturing, we drive game-changing solutions.

We integrate Adobe technology with our clients’ existing systems and identify ways to connect, manage, and optimize multiple channels used by customers, vendors, suppliers, and other end-users, all of whom have a different need. Ultimately, we help our clients seize control of their brands across these channels to deliver revenue-impacting initiatives.

Our unique blend of strategy, technology, design, and operational capabilities combined with our ability to scale to deliver efficiently, effectively, and globally enables us to grow your most precious asset: the relationship between you and your customer. Together, Capgemini and Adobe create disruptive experiences that:

  • Exceed customer expectations
  • Create unbreakable bonds with brands
  • Drive increased MROI
  • Go to market quickly.

Proven Adobe expertise

Adobe and Capgemini have helped clients succeed with our signature solutions.

  • Integrated marketing: Our Workfront for Adobe solution allows organizations to manage their entire campaign process — from strategy and planning to creation, deployment, and measurement on a single operational system.
  • Data and analytics: Measure, test, and optimize your digital content and experiences with Adobe analytics. Every move you make needs to be backed by data, and the predictions gleaned from our insight studio will be used to engineer your path forward.
  • Asset management and content: Whether you want to optimize operations, penetrate new markets, or elevate your brand in the eyes of your customers, our content models, combined with Adobe technology, align with your changing needs.
  • Web accessibility: Capgemini and Adobe have taken a comprehensive approach to providing solutions that mitigate accessibility concerns. Our accessibility experts bring to the table years of industry experience and an industrialized, enterprise-level approach through our proprietary content factory.
  • Commerce: Capgemini and Magento are at the forefront of commerce trends. Whether your strategy includes one site or multiple sites, B2C or B2B, our Magento-certified experts will ensure that you’re fully leveraging the capabilities of the Magento product suite to optimize performance, conversion, and long-term customer success.

Adobe Alliance Accolades

Industry recognition:

The result? Engaging, loyalty-building experiences for your customers.

 

Put your Adobe expertise to work at Capgemini

Meet our experts

Sreekumar Vadakkepat

Expert in Preparing Enterprises for Digital Transformation enabled by an Ecosystem of

Richard Lyons

Expert in Consumer Products & Retail – Distribution & Transportation

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