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Making the most of retail disruption

A fashion trailblazer quickly solves inventory issues and surpasses revenue goals

The COVID-19 pandemic has rattled the retail and fashion markets. Brands have been forced to think on their feet to stay connected with customers and address operational hurdles while trying to deliver a seamless customer experience and keep their businesses growing.

For one fashion leader, this meant developing small, agile solutions to keep top-tier customers engaged while offering attractive pricing and continuing to move inventory. In this Capgemini case study, learn how:

  • A leading fashion label designed a digital marketplace to act as a hub for high-demand exclusive sales
  • A hyper-targeted strategy ensured the right people saw the right content at the right time
  • How this combined to reach 50 percent of its program revenue goals in just one weekend.

Learn how Capgemini successfully launched a digital marketplace

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