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Life insurers under pressure: 42% of consumers are confused and unconvinced by policies

The life insurance industry is facing a relevance challenge. While consumers recognize the importance of financial protection, many struggle to see how life insurance fits into their lives, preventing insurers from building lasting customer relationships.

Sep 11, 2026

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Julia Zimmerman

Julia Zimmerman

Associate Director of External Communications, Capgemini Americas847-922-7951

Elizabeth Renehan

Elizabeth Renehan

Communications Associate, Capgemini Americas203-803-9287

Sabrina Musto

Sabrina Musto

Public Relations Senior Associate, Capgemini Americas347-481-6671