Retail media networks as revenue growth engines

The value of retail media networks (RMNs) is clear.

A staggering one in four retailers generate more than $100 million in revenues from RMNs annually.
The downside? Most networks plateau in the $100–200 million range. How do you plan to break free of the RMN revenue plateau?

Driving the next generation of retail experiences with RMN data and insights

In our latest PoV, Retail media networks as revenue growth engines, our experts explore how retailers can unlock new value by transforming RMNs from traditional ad sales platforms into a powerful data and insight engine that fuels the entire shopper experience.

Download now for expert insights on:

1. Crafting an RMN strategy that simultaneously maximizes the direct revenue potential of RMN ads while unlocking the broader experience opportunity through RMN data activation.
2. Capturing and applying RMN data across the customer experience to influence discovery, deepen engagement, and strengthen experiences.
3. Leveraging AI agents to automate and accelerate key tasks within the retail media workflow, including asset processing, audience targeting, creative adaptation, and quality checks.
4. Shrinking the campaign launch cycle from 30 days to just 10 through the at-scale, strategic use of advanced technologies including generative and agentic AI.

How can you maximize your RMN potential?

AI-powered tools embedded within the operating model, called Digital Orchestration Agents, automate manual campaign steps and dramatically accelerate time-to-market for ad placements. Leveraging generative and agentic AI, they streamline routine tasks while redesigning workflows for seamless integration. By orchestrating the intersection of human and AI activity, and applying proven best practices alongside Capgemini’s proprietary approach, RMN operations are standardized, streamlined, and impactful.