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Operational Excellence in B2B eCommerce

EXLTUBE is a subsidiary of SPS Companies, Inc., and its mechanical and structural tubing and standard and specialty pipe products are used to manufacture some of the world’s toughest machinery and support awe-inspiring architecture. Today, EXLTUBE has grown to include over 700,000 square feet of production and warehousing space.

As B2B buyers are increasingly turning to digital to research products before engaging a sales person, EXLTUBE saw a clear opportunity to leverage digital to better serve its customers and improve operational efficiency.

Capgemini worked with EXLTUBE to develop a digital strategy that takes into consideration the unique needs of the business.

Built on SAP Commerce for B2B, the Capgemini digital strategy and experience design teams mapped out a new buying experience from the ground up.

Since establishing an eCommerce channel, 21% of all orders now come from the site, as well as 80% of revenue from new on-boarded customers.

Interested in learning more about how EXLTUBE is redefining operational excellence and the B2B customer experience? Download our case study by filling in the form below.

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