Rethinking innovation

Fortunately, it’s become apparent that the best and fastest way to innovate is often the simplest.

Innovation does not have to mean invention; often, it just consists of reusing a good idea in a different context. For example, software transformation is, to a large extent, about combining the techniques and practices of engineering and IT. Nothing fundamentally new is invented; rather, existing techniques are applied differently.

However, it’s also being realized that the traditional company structure isn’t always the most favorable to innovation. In response, some automotive companies are setting up their own software subsidiaries – Lynk & Co  is a great example. These startup-style organizations can attract top (and scarce) talent, as well as excelling at innovation.

Buckle yourself in. It’s time to start Driving the Future.

SUBSCRIBE NOW