Consumers find value in talking to their cars

In-car voice assistants have been around since 2004 – a decade before Amazon launched Alexa. From playing music to directions, the in-car voice assistant can be useful but, as more conversational interfaces become available, consumers are noticing that the automotive assistants seem trapped in the slow lane.

According to the Capgemini Research Institute’s Voice assistants in automotive report, voice is becoming the preferred medium for shopping, over direct visits to stores or ordering online, and 37% of consumers are willing to pay a premium or a monthly fee for a voice subscription in their cars. The research also shows automotive companies overestimate their voice capabilities.

Learn how to take advantage of the voice opportunity to improve the customer experience.