Improving Product and Service Innovation

This Point of Vue takes a look at collaborative innovation as it relates to the development of products and services.

Collaboration may be the focal point but in nearly every company setting, a recurring theme is a focus on value in terms of growth in revenues, margins and usually both. In addition to the top- and bottom-line product and service driven benefits, a steady stream of innovative market offers is often a requirement for survival. To put it simply, a company that is not improving or innovating faster than its competitors is falling behind. All of these are commonly held beliefs, and this paper takes a closer look at how important innovation really is.