How to gain competitive advantage through efficient consumer response strategies

The Retail Value Chain, a new book authored by Sami Finne and Hanna Sivonen of Capgemini, explores the changes occurring in the retail industry and outlines the strategic options now open to companies. Topics covered include retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs and shopper information sharing.

The book may be ordered from publisher Kogan Page or at