The new meanings for the term Business Intelligence.
Past Performance is no guarantee of future results’ was the opening sentence of an article titled ‘Four Technologies that are Reshaping Business Intelligence’ in the August copy of Information Week. But it’s not just a technology issue.
There is a shift in the type of intelligence required by today’s business. Traditional Business Intelligence (BI) measures how well an enterprise is achieving its operational goals against its budget or its internal goals by generating Key Performance Data through selected reports. In the current recessionary trading conditions, this continues to be vital, thus ensuring high demand for BI.
However, the term BI has come to mean much more today, including the collection and analysis of opportunities externally in the market. And, the additional meanings of the term BI are being enabled by four major new technologies.