Microsoft Vision and Direction: “We are all in the Cloud”

Microsoft has the tagline ‘We are all in the Cloud’ but what exactly does this mean? Well yes, it includes Azure, the Microsoft Platform, but for Microsoft it does quite genuinely mean that Cloud Technology has changed their entire market view, positioning and, of course, product portfolio. Looking at any one element of the product portfolio whether Windows 7 desktop or the new Windows Phone 7, or Office 365, doesn’t show the true integrated and cohesive approach that Microsoft has built.

The challenge for this month’s Technology Brief is to try to provide a simple explanation of their vision, go-to-market and product strategies, as well as providing a view of major announcements across the industry in the month.