How new in-store digital tools can drive value for shoppers and retailers

A growing number of digital channels, from apps to kiosks to the web, are replacing elements of the shopping experience that would previously have occurred in a physical space, calling for the store environment to evolve. This shift requires retailers to think differently about the shopper experience and service model across all channels and touchpoints, including physical stores.

This paper examines how powerful new digital tools can be used in a wide range of applications in an in-store retail environment to provide a more seamless experience.