Personalization can deliver annual revenue uplifts of 10% for banks
Organizations are challenged to deliver a digital promise to their customers, because the move to digital is being led by customers who are increasingly demanding more personalized, relevant content, seamlessly delivered via multiple channels
The intelligent use of digital is fundamental to increase customer intimacy, and to manage the cost to serve and accelerate revenue realization
According to the latest joint in-depth research carried out by Capgemini, in partnership with the MIT Center for Digital Business, ‘digitally mature’ companies have ‘significantly better business performance’.
For example, businesses which have a strong digital culture, governance and digital initiatives that generate measurable value have achieved:
- Profitability increase up to 26%,
- Revenue generation efficiency increase up to 9%
- Market valuation increase up to 12%.
This new experience economy brings with it a handful of big challenges that brands need to solve. Delivering a connected commerce experience isn’t easy: it requires digital and organizational transformations. It is about understanding the customer journey and all of its touchpoints, not just building a funnel that culminates in conversion.
We at Capgemini believe that personalization is an overarching journey that cuts across the entire customer lifecycle. In order to deliver personalization at scale, firms need to have a robust personalization strategy in place and the right mix of customer insight & technical capability to understand and act on customer behavior.
In this 45 minute presentation, Capgemini Hyper-Personalization experts would share the following aspects of AI/ML driven Hyper-Personalization:
- The Business Case for Hyper-personalization
- Role of Data in Hyper-personalization
- Personalization Reference Architecture
- What is required to deliver Personalization at scale?
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