“In this era of disruption, the power of data-driven insights is radically changing how brands engage in new markets, compete against new entrants, and meet the demands of their consumers.” —Tim Bridges, Executive Vice President, Global Sector Lead, Consumer Products, Retail and Distribution
Changing consumer demands drive digital transformation
Consumers want direct engagement with your company, and they want it now. That engagement will increasingly be personalised, intelligent – and digital.
In fact, 55% of consumers prefer to engage with your brand through a mix of artificial intelligence and human interaction.1 And for consumers who are emotionally engaged with your brand:2
- 80% expect you to know their preferences.
- 75% demand a uniquely targeted shopping experience.
- 83% prefer multiple ways of interacting with you.
- 90% want real-time responses.
Capgemini is purpose-built to guide consumer products companies as they master these market shifts and tech-triggered trends. Our team of consumer products experts works with you to create a digital vision and a transformation road map. We equip you to start projects today that ladder up to long-term strategic goals.
Capgemini knows from experience how to optimise consumer products operations across the value chain. We employ proven methodologies to adjust the levers of platforms, applications, processes, change, leadership, talent, and culture.