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A Day in the Life of a CMO

Why should CMOs enable real-time marketing to drive sustainable growth? Hear from a leading CMO as he talks about his views on how the role of a marketer has changed.

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.

Björn Loose

CMO, MAN Truck&Bus

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Connected marketing

Data-driven customer experience

Data and artificial intelligence

Meet our experts

Darshan Shankavaram

Executive Vice President, Digital Customer Experience Global Practice Leader
Darshan is globally accountable for directing and building the Capgemini Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.