A Day in the Life of a CMO

A paradigm shift in marketing: from branding to performance marketing, the key to this is data.

Marketing has evolved over the years and so has the role of CMOs. While brand marketing was the focus previously, performance marketing has opened new avenues of growth. Data-driven marketing enables CMOs with new opportunities like selection of the right tools, and storytelling – all of which is measurable.

Hear more from the CMO of Man Truck & Bus on how data-driven marketing is helping them excel at each stage in the customer journey and improving their business.