Customer Experience

You. At Scale.

What is Customer Experience (CX)?

Customer Experience is a combination of the perceptions, emotions and reactions that a customer has while employing different channels to interact with a company’s environment, products or employees.

CX is not just about “customer centricity”. It is about finding the right balance between customer expectations and business expectations.

CX is about delivering value at speed for both business and customer alike. It has direct impact and influence on a customer’s brand sentiment.

What is our approach to CX?

Our approach to customer experience is personal rather than personalised. Empathising as well as analyzing. Putting the “You” first, every time. We’re embracing humanity, sensitivity, and intuition to invent new experiences. These are grounded in rigorous analyses and cutting-edge technologies, for customers’ experiences to be as personal as they are effective – experiences that build relationships, one interaction at a time.

Any touch point, any context, any time.

How do we help our clients improve their CX?

To make this possible we orchestrate designers, business consultants, data and technology experts to manage the whole life cycle of our clients’ customers. We design, enable and support end-to-end transformation across the entire enterprise of our clients. At scale.

We empower our clients to constantly adapt their people, organisation and system in order to deliver value at speed for both their customers and their business.

We call it: You. At Scale.

Expanding capabilities to get the benefits of specialisation and collaboration in the pursuit of sustainable competitive advantage for our CX clients.

Analyst recognition

Gartner Magic Quadrant for CRM and Customer Experience Implementation Services, Worldwide - 7 February 2019

Capgemini is a good fit for projects requiring business innovation, as well as CRM technical advisory and implementation skills, particularly when related to digital commerce and customer service.

Gartner Critical Capabilities for CRM and Customer Experience Implementation Services, Worldwide - 19 July 2019

Capgemini is a good choice for the implementation of CRM technology. It has practices that support all the major CRM platforms (Salesforce, Oracle CX, SAP C/4HANA, Pegasystems, Adobe and Microsoft Dynamics) and is now among the strongest for CRM technology implementation projects. Capgemini is also a good fit for projects requiring strategy consulting, particularly when close collaboration is required.

The Forrester Wave™: Salesforce Implementation Partners 2019

Today, Capgemini has broad capabilities across the whole Salesforce portfolio and offers a range of services across design, consulting, and technology. Capgemini brings a broad portfolio of services, including innovation and experience design, Salesforce technology expertise, and extensive operational and technology resources. Significant acquisitions in recent years have driven rapid expansion.

Are you looking for more customers? Or, do you want to better understand your current customers - for example what do they care most about, and how do you drive higher engagement with them? Do you have a desire to personalise experiences across channels? We can help you with strategy and ideation of complex marketing campaigns, streamlining the process of launching campaigns, improving the results of your loyalty campaign and much, much more.

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