Everybody’s talking about Digital Transformation, the means by which organisations can use the latest binary tools to create powerful ways for prospects, customers and partners to interact with their brands via apps, websites, networks, portals and other services.

In this paper, we want to look at Big Data and show its potential for two specific audiences: the CIO – and, today, often the Chief Digital Officer or Chief Data Officer (CDO) who is the architect of tomorrow’s data management requirements – and the CMO, responsible for driving the customer experience when interacting with the brand. We will look particularly at two areas here: master data management, and how to instill information governance when integrating multiple data sources.