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Consumers are adopting smart speakers an order of magnitude faster than they did the smartphone. The devices, and the voices assistants which inhabit them, will change shopping forever, creating a new era: Conversational Commerce. Read the paper to learn more.
Conversational commerce is many things, a technological breakthrough, a completely new form of digital interaction and a platform for yet unimagined new services. Before all of these things it is an unparalleled opportunity for brands to build highly valuable and valued personal relationships at a scale previously unimaginable with consumers and using this new-found intimacy to drive brand preference and affiliation. Learn more.