Further to the wide spread reports of a UK economic recovery, the latest results from the IMRG Capgemini eRetail Sales Index, issued yesterday, revealed that the online retail market recorded a 13% increase between August and September – the highest growth for this period in 13 years.

The news was well received by the national, regional and trade media, with the story being covered by the Daily Telegraph, the Guardian and the Daily Mail, in both its online and print editions. The Telegraph, which reported exclusively on the results, focused on the impact the growth in smartphone technology has had on the retail sector. According to the latest figures, almost a quarter of mobile sales were made on internet connected smartphones.

The Guardian’s piece discussed Mothercare’s ongoing slump in domestic sales, but used September’s eRSI results to illustrate how the UK’s online retail sector was booming.

Sean Poulter, The Daily Mail’s chief retail correspondent, used the results as a foundation for a wider piece, discussing the UK as the ‘internet shopping capital of the world’. In his article Sean includes supporting figures from a European study and specific UK retailers. As well as the impact of mobile, the article discusses the growth in clothing, which saw a year-on-year increase of 18%.

The Mail and the Telegraph, included quotes from Capgemini’s Vice President, Consumer Products and Retail, Chris Webster and the IMRG’s Chief Information Officer, Tina Spooner.  

The Metro, one of the UK’s highest circulating regional newspapers, also reported the results in its print edition. Chris Webster was quoted saying: “This month’s Index is a good indicator that we are headed towards economic recovery, and a great sign for a strong Christmas.

Additional coverage was secured in a number of the UK’s leading retail trade media, regional and online technology/digital publications. These include Retail Week, Retail Times, Essential Retail, ITV News, Mobile Marketing, The Herald (Scotland), MSN News, Express and Star, NetImperative, TalkTalk, Silo Breaker, ERT Online and My Retail Media.

Chris Webster, Consumer Products and Retail, Capgemini, added: “The fact that e-retail has seen its sharpest period of growth for September suggests that consumers are shopping with confidence. In addition, September’s three year high in the average clothing basket value is a clear sign that retailers are selling through at full price, giving even more confidence to the economic recovery.