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Consumer products

Meeting the consumer at the crossroads of change

Brands are operating in an era of continuous change, driven not just by market forces but the evolution of the consumer. As trends and preferences shift rapidly and profoundly, brands are reckoning with a fundamental question of what it means to bring value to the lives of shoppers.

In this landscape, brands need to transform at a foundational level, building the digital maturity and functional capabilities that will enable them to balance the needs of the shopper with the forces of the market. Together, we help consumer product brands radically reduce costs, enable new levels of convenience and choice, and embrace emerging areas of interest, such as purpose and sustainability.

“Disruption is not merely a force to overcome – it is a catalyst for change and the inspiration for innovation. For brands operating in a period of profound, continuous change, we help them evolve and reinvent, rapidly and continuously.”

Tim Bridges, Capgemini’s Global Sectors leader and leader of Consumer Products, Retail, Distribution (CPRD) global sector practice

Redefining success

Learn how to deliver on promises to today’s customers.

Embracing the opportunity to engage in a time of profound change

Brands are experiencing a fundamental shift in what the shopping experience looks like. With every device representing a potential point of sale and every physical location being a potential point of fulfilment, brands have an unprecedented opportunity to find new ways to connect with consumers and own the relationship.

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Orchestrating the end-to-end supply ecosystem to withstand the next wave of disruption

The way consumers shop has changed dramatically over the past three years. With many of these changes proving permanent and the next wave of change on the horizon, brands must enable new levels of agility and flexibility across the supply and fulfilment networks, infusing operations with data, analytics, and AI, to orchestrate players, cut costs, improve agility, and better serve the customer.

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Embedding purpose and sustainability throughout the product lifecycle

Business at the expense or ignorance of the planet and the communities being served is simply no longer a viable option for brands. To succeed in the current landscape, companies need to find unique ways to lead with purpose, becoming innovators, advocates and agents of change for our communities, our industry, and the world at large.

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